“Just get on playlists.”
The music industry is full of noise, confusing advice and expensive promises. We cut through the myths behind the questions musicians ask most, helping bands and artists stop wasting time, money and hope on the wrong things.
Rob Town and Emma Scott cut through the nonsense around PR, radio, fan growth, merch and music industry hacks — so artists make smarter moves.
Straight-talking videos, honest guidance and practical next steps for musicians who are tired of guessing.
Join Music Myth Check — It's Free
What Is Music Myth Check?
A straight-talking video and email series for musicians who are tired of being sold quick fixes.
We break down the myths around music PR, radio, playlisting, social media, fan growth, merch and music marketing.
The goal: help artists understand what actually matters before they spend more money, energy or hope in the wrong place.
Why We're Doing This
Too many artists are exhausted, confused and burned by bad advice.
They're told to chase streams, pay for exposure, boost posts, spam playlists, post every day and somehow still stay creative.
Most musicians don't need more noise. They need clarity.
They need trusted people who will tell them what is worth doing, what is risky, and what is probably a waste of money.
The Myths We'll Be Calling Out
“PR will fix everything.”
“Boost this post and you'll grow.”
“Radio airplay means success.”
“You need to go viral.”
“More followers means more fans.”
“Your music will sell itself.”
“Just keep posting.”
Some of these things can help. But only when they sit inside the right strategy.
What Artists Actually Need Now
Most musicians don't need another random tactic. They need to know:
- Who their real audience is
- What makes people care
- Where PR and radio actually fit
- How to build direct fan connection
- How to stop wasting money
- How to sell physical merch
- How to make better decisions before burnout kicks in
That's where the real work begins.
Who This Is For
Musicians, bands and artists who are serious about their music but tired of feeling lost.
- You're sick of vague music industry advice
- You don't know what to trust anymore
- You've spent money and seen little back
- You want press, radio, fans or merch sales but don't know where to focus
- You want honest answers before making your next move
You don't need to know everything. You just need better signals.
How It Works
1
Sign Up
Join the email list.
2
Watch The Breakdowns
Get short, honest videos from Rob and Emma.
3
Spot The Myths Faster
Understand what's worth your time, money and energy.
4
Make Better Moves
Build your music career with more clarity and less panic.
Who's Behind Music Myth Check?
Rob Town MA
Former member of Panic Cell, a band that toured the world alongside Metallica, Disturbed, Papa Roach and more. Founder of Stampede Press, music industry strategist and mentor. Rob is a highly respected voice in the independent music world with decades of experience in music PR, marketing, music education and artist development — helping bands and artists build real fanbases, generate merch income and make smarter decisions.
Emma Scott MA
Founder of Plugging Baby, former Kerrang! Radio DJ and presenter, book author, and host of her own show syndicated to over 140 radio stations worldwide. Emma is a highly respected broadcaster, radio plugger and music industry professional with decades of experience helping artists understand radio, airplay and real-world promotion.
Together, Rob and Emma bring two experienced voices into one simple mission: help artists stop wasting energy on the wrong things.
Brought to you in association with Stampede Press, Get Radio Airplay & Pluggin' Baby — three platforms built to help independent artists get heard.
Stop Spending On Noise. Start Making Smarter Moves.
Get the next Myth Check before another bad piece of advice costs you money, momentum or faith in your music.
Short, honest myth checks for artists who want better signals — not more hype.